Playtech Completes Largest Ever Customer Migration

Playtech has completed the industry’s largest migration of dedicated Live Casino rooms to its next-generation studio in Riga, Latvia.

The move to the world’s largest Live Casino studio began in mid-2016 with the acquisition of a prime 8,500 square metre capacity site built on top of the city’s fortified 16th-century walls in the heart of Riga Old Town, a site that dwarfs any existing Live Casino area in the market today.

Intensive work immediately began on converting the site into a state-of-the-art, next-generation Live Casino studio. The magnitude of the task was made even greater as the core studio had to simultaneously maintain existing operations while the new site was developed, built and gradually opened using a meticulously planned, phased approach.

The first dedicated room was finished in early 2017 with Sky Casino migrating its operation to the new site and switching on its re-developed offering in April. The remaining licensees with dedicated offerings have migrated and were fully operational in the following 12 weeks. These include, among others, bet365, Coral, Ladbrokes and Paddy Power-Betfair.

Each dedicated offering has been redeveloped and redesigned in line with each licensees’ specific requirements as well as to ensure their operations are future proofed, and to create and offer the world’s most advanced and ultimate Live Casino gaming experience.

Since opening, Playtech’s dedicated rooms have witnessed a significant increase in players who have rapidly adopted the new, dedicated Live experiences, while licensees have given phenomenal feedback on how pleased and excited they are with each new offering and the potential for even further growth.