If you’re thinking about hiring an SEO, the earlier the better.

HEXASEO- ISraelWhile Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

A great time to hire is when you’re considering a site redesign or planning to launch a new site. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content. However, a good SEO can also help improve an existing site. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site. By all means, feel free to walk away if the SEO:. Many SEOs and other agencies and consultants provide useful services for website owners, including:. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google or even the removal of your site from our index. Some companies claim to “guarantee” high ranking for your site in Google’s search results. Ask for explanations if something is unclear.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. Use a text browser, such as Lynx, to examine your site. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. If an SEO creates deceptive or misleading content on your behalfs, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. Don’t feel obligated to purchase a search engine optimization service. SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Most spiders see your site much as Lynx would. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords.

There are a few warning signs that you may be dealing with a rogue SEO. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well.

This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever. Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere.

SEO Service provided by HexaSEO.com

Here are some things to consider:. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways.

Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Reference

201 Powerful SEO Tips (That Actually Work). (2017). Retrieved on April 27, 2017, from http://backlinko.com/actionable-seo-tips.

Do you need an SEO?. (2017). Retrieved on April 27, 2017, from https://support.google.com/webmasters/answer/35291?hl=en.

Steps to a Google. (2017). Retrieved on April 27, 2017, from https://support.google.com/webmasters/answer/40349?hl=en.